Affiliates are your most valuable business tools. You’re willingness to share a portion of the profit in exchange for new leads and more sales will improve your business a hundred fold. Setting up your affiliate system with a good company is just the start. The following are the things you must take note of when you’re managing your own affiliate program.
Price of Products
Proper pricing is crucial if you plan on splitting the revenue with affiliates. Does the current price of your products allow for an affiliate commission?. Price becomes a non-issue only if you’re selling virtual (downloadable) items. If you are selling physical products you will need to determine how much you can affordably offer in commission without cutting too much into your own profits.
Incentives for affiliates
Whatever you do, make sure the affiliates will think your incentive offering is worth it. Remember, good affiliates will be thinking in terms of quality products, commissions and return on investment. If the affiliate commission is too small, they will look for other products to promote for free .
Affiliates will work hard for you if they know they are being rewarded fairly for doing so. Affiliates will be working for you for free until they create sales. The best affiliates set up websites to promote your products, and those things cost money. When deciding on commissions have a look at your competitors to see what is standard in your industry.
Compute the amount you spent on product development, and include this factor when setting a percentage for your incentives and commissions. For downloadables, you can give as low as 40% and as high as 75%. If your product is a downloadable software, 20% is generous because you may have to pay a full time technician to deal with customer complaints and tech support. For physical products, you can give out 10% .
Cookie Management
Cookies in internet marketing are very relevant pieces of harmless code that gets uploaded in the browser of the website visitor. A cookie acts as a tracking system that automatically reports which affiliate landed a sale. The best affiliates will get attracted to cookies that don’t expire or those that last for six months or more.
A cookie with an affiliate’s referral code gets uploaded in a potential customer’s browser and stays there for the duration that you set up. A non-buying customer may decide to buy only after 20 days. If the cookie’s duration is 30 days, the affiliate who referred that customer will still get commission for the sale.
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